Overview: Product Information Management - PIM

Collect and organize all your product content in a centralized repository to create single source of truth.

What is Product Information Management - PIM?

Product Information Management (PIM) refers to the strategies, systems, processes, and applications that manage product data - and nowadays, retailers and manufacturers are looking for ways to address their PIM needs in the omnichannel context.

A reputable, comprehensive Product Information Management system works as both a product information repository and a product management system and simultaneously funnels information through to various sales channels. PIMs also assist with the streamlining of data audits and verification prior to transferring the information to the sales pathways.

What type of information does a PIM store?


A comprehensive PIM system for consumer products company stores following information:

  • Product Category
  • SKU's / Items / Product Variants
  • Description & Features
  • Price, Images, Videos
  • Attributes such as Size, Color, etc.
  • Cross-sell, Up-sell Relatioship
  • Region specific attributes
  • Content in multiple languages

A comprehensive PIM system for industrial / manufacturing company stores following information:

  • Product Category
  • SKU's / Manufacturer Part Number / Product Variants
  • Description & Features
  • Price, Videos, Usage Guide / Technical Documents
  • Technical specification attributes, UOM
  • Images for print, web

Why PIM really matters?

In the modern retailing, shoppers who own multiple connected devices are willing to shop with new technologies. They could be reviewing a product using a mobile device and complete the checkout using a desktop computer, to these shoppers, providing accurate content in across all devices can only be done if you have all your product content in a single database. PIM system enables you to capture, enrich and prepare content for your business to tell a consistent & engaging product story across all channels.

Who needs a PIM System?

VINIEO categorization

Product Managers

Analyze products from suppliers to deliver value based on customer demands.

VINIEO categorization

eCommerce Manager

Enrich product marketing content for various sales channels.

VINIEO categorization

Digital Marketing

Publish consistent and accurate product information in digital marketing.

VINIEO categorization

Brands & Distributors

Store once and distribute accurate product information to retailers.

Is it easy to implement a PIM system?

Yes, it is easy. Implementing a PIM system can be done in less than a month. If you have product in ERP system and marketing content in spreadsheets, it will require one time import into PIM system, organize attributes, categories and establish rules for publishing to various channels.

What are the advantages of cloud based PIM system?

  • Remote Accessibility: Product data can be accessed anywhere, any time and any place (if the user has access to the internet)
  • Cost-Effective: For most companies, the cost of Cloud based PIM system is usually much cheaper than On-premise system
  • Security & Storage: Your product digital assets are securely stored and routine backups are performed by the vendor.
  • Easy Implementation: Since there's no hardware and software installation, cloud CRM is extremely easy to implement
  • No Ongoing Maintenance: Software maintenance is handled by PIM system vendor with no down time
  • Support: Support is offered along with Cloud PIM system plans.

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