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Rich Product Content Creation Service

More Conversions With Enhanced Product Content

VINIEO provides product data service to collect variant items, sku, categories, description, images, specifications from suppliers, manufacturers and update your product master data in VINIEO PIM system. Our service is fully customizable to your business need.

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Rich Product Content Creation Service

VINIEO categorization


Product categorization helps customers easily navigate to find right products. Each product is placed in one or more category and normalized to ensure product search compatibility.

VINIEO item and image setup

Item & Image Setup

We collect manufacturer item (SKU) and provide content with uniform formatting.

VINIEO product image

Product Images

Product images are collected in various formats specifically for print, web and mobile.

VINIEO searchable attributes

Searchable Attributes

For each sku and Category we collect and provide granular technical specifications that enable parametric and full text search.

VINIEO catalog design and publishing

Catalog Design & Publishing

Our team of catalog experts work with your marketing department to design Web & Print Catalogs.

VINIEO description and seo content

Descriptions & SEO Content

Detailed descriptions for each product is collected with keywords to support web & mobile catalog search engine optimization.

VINIEO related products and accessories

Related Products & Accessories

Our product content experts research and collect related products and accessories for you to maximize sales potential with each product listing.

Rich Product Content Management & Catalog Publishing Platform

Enables Rich Content Creation

Customers depend on product images, technical specs., videos, price, descriptions, language specific content to make purchasing decisions. We provide powerful, friendly tools to meet the demand and offer a seamless consumer experience.

Accelerates Product Introductions

New product introduction and delivering large volume of product data accurately, timely across channels is possible with a centralized, cloud based database repository and easy-to-use channel publishing tools.

Enables Omnichannel Commerce

Successful Omnichannel commerce depends on the ability to create seamless customer journey across all channels. We have understood this need and created tools for you to maintain strong brand awareness and user experience throughout every interaction of consumer engagement.

Delivers Across All Channels

Your product content has to be delivered on-time and accurately to ecommerce, sales crm, retailers, vendors, marketplaces, social media, print, etc. Having products in a cloud based central repository with channel connectors will significantly reduce the time and resource

Increases Global Customer Reach

Marketing and selling products across the globe with local content adds complexity to attribute management, description translations and side-by-side language comparision. Having products in PIM system, and using language specific attributes and completeness check, can shorten the time to distribute content across multiple locations and countries.

Ensures Complete Content

Customers research and buy only if product details are consistently provided. If product data is missing, duplicate or incorrect, it can be identified, corrected and approved for distributing across channels with approval workflows and product readiness checker.

What is Product Information Management - PIM?

Product Information Management (PIM) refers to the strategies, systems, processes, and applications that manage product data - and nowadays, retailers and manufacturers are looking for ways to address their PIM needs in the omnichannel context.

A reputable, comprehensive Product Information Management system works as both a product information repository and a product management system and simultaneously funnels information through to various sales channels. PIMs also assist with the streamlining of data audits and verification prior to transferring the information to the sales pathways.

What type of information does a PIM store?


A comprehensive PIM system for consumer products company stores following information:

  • Product Category
  • SKU's / Items / Product Variants
  • Description & Features
  • Price, Images, Videos
  • Attributes such as Size, Color, etc.
  • Cross-sell, Up-sell Relatioship
  • Region specific attributes
  • Content in multiple languages

A comprehensive PIM system for industrial / manufacturing company stores following information:

  • Product Category
  • SKU's / Manufacturer Part Number / Product Variants
  • Description & Features
  • Price, Videos, Usage Guide / Technical Documents
  • Technical specification attributes, UOM
  • Images for print, web

Why PIM really matters?

In the modern retailing, shoppers who own multiple connected devices are willing to shop with new technologies. They could be reviewing a product using a mobile device and complete the checkout using a desktop computer, to these shoppers, providing accurate content in across all devices can only be done if you have all your product content in a single database. PIM system enables you to capture, enrich and prepare content for your business to tell a consistent & engaging product story across all channels.

Who needs a PIM System?

VINIEO categorization

Product Managers

Analyze products from suppliers to deliver value based on customer demands.

VINIEO categorization

eCommerce Manager

Enrich product marketing content for various sales channels.

VINIEO categorization

Digital Marketing

Publish consistent and accurate product information in digital marketing.

VINIEO categorization

Brands & Distributors

Store once and distribute accurate product information to retailers.

Is it easy to implement a PIM system?

Yes, it is easy. Implementing a PIM system can be done in less than a month. If you have product in ERP system and marketing content in spreadsheets, it will require one time import into PIM system, organize attributes, categories and establish rules for publishing to various channels.

What are the advantages of cloud based PIM system?

  • Remote Accessibility: Product data can be accessed anywhere, any time and any place (if the user has access to the internet)
  • Cost-Effective: For most companies, the cost of Cloud based PIM system is usually much cheaper than On-premise system
  • Security & Storage: Your product digital assets are securely stored and routine backups are performed by the vendor.
  • Easy Implementation: Since there's no hardware and software installation, cloud CRM is extremely easy to implement
  • No Ongoing Maintenance: Software maintenance is handled by PIM system vendor with no down time
  • Support: Support is offered along with Cloud PIM system plans.

Get a demo today

See the power of product management for yourself.

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