Middle East: Omnichannel trends to look out for in 2019
The statistical data states that internet penetration in the Middle East has increased to over 64.5 percent from 2009 to 2018, as per the global average penetration rate. According to the experts, this data also predicts that the MENA region will be the next e-commerce market to explode. According to PayFort by 2020 Middle East
e-commerce market value will grow up to $69 billion.
As of 2019, multichannel platforms are converted to omnichannel platforms and are not just best for B2C, but works well for B2B commerce as well.
Let us take a look at the developments that are expected to happen in the Middle East in 2019.
Five developments happening in omnichannel commerce in 2019
Be omnipresent as a company: If the company wants to establish itself as a brand, it must be widespread. While the Middle Eastern retailers and manufacturers are giving a thought over digitizing their stores, such a move would be a great initiative for the B2B commerce space. Syncing both stores and online platforms will help the consumers have a better experience with the buying and selling. Usage of a Product Information Management systems (PIM) will be extremely helpful for the businesses to portray their products or services in a better way, as these systems are content rich and help in connecting with consumers easily, during the endeavour to provide an omnichannel experience.
Building a seamless customer experience: Ominchanneling also helps in providing a great consumer experience. You get to serve your consumers fast with uninterrupted service using highly responsive consumer websites and mobile apps. The customer service won't have to switch between various consumers directed from multiple platforms. Again, using PIM system is a solution that is best to help you in reaching out to your consumers just in time.
Consumer engagement through personalization: Every consumer whether B2B or B2C, want to have a hassle-free experience with a product or service and the same applies to the seller. Personalization adds to consumer engagement and PIM acts as an aid to it. Promotions or offers over PIM system increases sales and website visits. The products displayed over the omnichannel platform gives a touch of personalization and retain customers.
Single avenue checkouts: With flourishing internet reception, Middle East should be adopting painless checkout gateways that are omnichanneled, easy and flexible. Consumers will be driven to such platforms that provides simple and hassle-free payment options. PIM systems are meant to arrange the details and cost of products and services in a uniform manner. Hence, it gets easy for the seller to deliver products and services to the consumer at ease.
Security and Privacy: Business is a two way street. If the seller proffers quality, secure and safe involvement to consumers, they will continue to be loyal to the company. Building trust of a consumer is a long process, and no seller wants to retain customers at the cost of losing their confidence in the company, product or service. Product Information Management systems are platforms that maintain strong seller-buyer relationship. In the Middle East, trust plays a major role in business and you do not want to hinder your business relationship with your buyer on having a breach of security and privacy.
Based on the above inferences, 2019 will surely be a great year for the Middle Eastern market. As per Statista, the overall growth across the MENA would be a CAGR of 11% in the next four years from 2018 to 2022 and omnichanneling is the big strategy that the manufacturers or the retailers both don't want to miss.
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