E-commerce gets easy with Product Information Management

March 15, 2017 posted by Vani

As e-commerce continues to change the way customers shop and acquire goods, being able to provide an enriched experience is key. Using a product information management system helps keep track of all inventory, while allowing the customers to view and shop how they want, when they want.

What exactly is a Product Information Management system?

A product information management system assists B2B and B2C ecommerce solutions centralize product data for catalog publishing, product category enrichment, and improving product workflow

Automating your B2B ecommerce solutions is an essential element of growing your business, as it offers manufacturers, distributors and retailers a sleek and lean way to centralize product data.

What can a Product Information Management system do?

This cloud-based system centralizes your digital asset management into a cohesive, user-friendly interface. For companies with a wide array of products or multiple catalogs, this helps with attribute management, where product classification, product grouping, and product attribute categories are easily identified, changed, and published. This makes it easier for vendors to do what they need in a timely manner.

Additional features of a good product information management system are:

  • Around-the-clock customer service
  • Access from anywhere
  • Multiple marketplace integration
  • Social media publishing
  • Multiple language support
  • Website integration

With a product information management system, you can quickly introduce products across multiple channels with a seamless consumer journey. This enhances marketing efforts, increases your reach and complements your brand. A product information management system also allows you to take your taxonomy to the next level, with the functionality of a full dashboard to streamline product approval and audit when things are caught in the pipeline.

Catalog Design and Management

A product information management system's features not only support the categorization of your inventory, but allows the design and publication of print and web-based PDF catalogs. With this system, asset management is your friend! Image, media and documents will be in one place and easy to access anytime, anywhere.

Companies and customers that search on the web are looking for a quick way to access the products they need. With web and mobile search capabilities, your efforts will not only enhance the way you do business, but globally expands your operations. You need a tool that can properly manage your assets, information, and regulate workflow to increase sales. That's what you get with VINIEO PIM. For more information on the product and a free demonstration, contact a team member at VINIEO today!

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